The main idea is to form a natural ecosystem of enterprises and business partners who are fairly rewarding their consumers. This exercise improves business awareness and turns customers into a vibrant community.
The conceptual difference to traditional loyalty schemes is that it runs on Blockchain where no-one is in full control of minting or burning loyalty tokens; instead, the customers are fully accountable for ownership.
Transparency of ownership and transactions not only builds trust but becomes essential when setting up collaboration of parties which don’t fully trust each other
Tokens and tokens
Tokenized assets spread across consumers might represent "money", "status'', "trust", or any reward that members of the community deserve.
The utility of the tokens is based on brand loyalty, participation, and engagement